YouTube has changed the partnership program to kill off all smaller youtubers, that sounds terrible. Oh my god But is it true? Why would you two want to kill off smaller channels that will inevitably become bigger channels? Which will then generate lots of revenue for them in the end that makes no sense, let’s look into the Pacific Ocean Let’s just look at the specifics So what has YouTube actually done; YouTube has removed monetization for YouTube channels with less than a thousand subscribers and to achieve less than 4,000 watch time hours of YouTube a year, okay, fair enough I imagine if I wasn’t a Youtuber in this position I’d be incredibly angry I’d be up in arms Why is YouTube taking my money away? This is Logan Paul’s fault! First of all this isn’t being done to combat locking login login Paul He’s the Canadian everyone loves He chops the trees he logs him down loggin Paul subscribed first of all this isn’t being done to combat Logan Paul That’s a bit of a nonsensical conclusion, a bit of a coincidence really when you think about it when isn’t Logan Paul doing something that you’re offended with think think think Literally probably right now if you’re watching this three months after the whole forest thing happened But I’m not trying to sue it decide with him Okay, no no that was a Jake that was Paul-ling your leg these jokes are appaul-ling Sorry, I’m sorry. It’s just wordplay. It’s just wordplay. You know what they say laughter is the best medicine Give them the puns, pun on the haters so no this has absolutely nothing to do with Logan Paul This is YouTube’s attempt to combat the original reasons for the ad-pocalypse 1.0 remember those terrible videos that had ads on them last year I don’t either. I never ended up watching any of those I still don’t know where they existed But they did and advertisers were angry so they pulled out and a lot of money left YouTube Hence the situation when right now now it does seem that YouTube trying to combat this in this way is kind of like burning your house down to kill the spiders in it But I do think it’s a step in the right direction. Let me explain you Oh-ho! He got that in one take! *incoherent noises* Know those videos that front-page Reddit with the incredibly inappropriate Content in them like with the police brutality, the animal cruelty, the fisticuffs, that type of thing well those Usually aren’t uploaded by Youtubers who upload consistently and have over a thousand subscribers, but usually uploaded by one-offs And these are bad for the ecosystem because by the time the algorithm tries its best to find these videos to demonetize, They’ve already been viewed hundreds of thousands of times and therefore have had ads on them 100,000 times; advertisers see that, they get angry Why is my ad for an airplane on this video of animal cruelty? That’s horrible. They pull out everyone makes less money It’s bad for everyone. That’s just how it works. Why Am I sO flAmbOyAnt today? One sentiment I’ve seen in my mentions on Twitter a lot this week is: “Evan this still isn’t fair They’re taking away my money, and I’m going to lose all my motivation for making YouTube videos” And I’ve got two big problems with that statement. 1) money should not be our prime motivation when making YouTube videos Especially when you’re just starting out I’m gonna be completely Honest; if this move by YouTube stops a lot of people from making videos that we’re just doing it for the money I’m not gonna lose much sleep at night. The platform is saturated enough as it is if you’re just doing things for a buck Just watch just stop I don’t want to watch your stuff. My second problem with the statement is that it’s grossly Over-valuing the amount of money that these smaller youtubers that are affected by this cut have been making. If the youtuber is unable to Make 4,000 watch time hours a year chances are they were not being paid by YouTube in the first place Let’s say you’re a smaller youtuber that’s been affected by this and your average watch time per video is about 5 minutes long Well you would need 48 thousand views per year in order to qualify for the partner program And even if you did make that cut off 48 thousand views roughly equates to 48 dollars which means you would not have been paid for an entire year anyway as YouTube only pays out in increments of $100 so you would have had to have worked for 2 full years And then some just to get your first paycheck of $100 so you we’re not making money anyway So if money was your prime motivation like oh man, I’m so demotivated What do you — Wow you weren’t making money in the first place? It was literally just pretend money like Bitcoin. So basically these channels that are now not able to make money Never really made money in the first place or at least they made $100 in the last two years That’s not really the top of Youtube’s totem pole, in fact the stat YouTube gives on its blog post is that 99 percent of channels Affected were making less than $100 a year and 90 percent were earning less than two dollars and 50 cents in the last month No jokes, that’s not even enough for a Tesco meal deal, okay It’s — you’re not making money and like I said if that was your prime motivation What — why are you doing this? Now YouTube does follow on their blog post a state that smaller youtubers affected by this will be receiving All the money they are owed even if it’s not up to $100 so you don’t have to worry about YouTube taking your money well Then how can this be a good thing? People are always complaining saying “bring YouTube back to the good old days I hate this new YouTube”. Well, I’ve got news for you This is the way YouTube used to be when I started making YouTube videos No one made money unless you’re approved into the Partnership Program by a hand-picked person That’s pretty freaking cool, so when I first made videos. I didn’t make a dime for the first year I was just doing it for fun I never expected to make money that wasn’t something that I ever expected to happen especially not full time I was just doing it for fun and I was getting better editing and just making these videos and trying to make people laugh and when I did get approved in the Partnership program, I was ecstatic. I felt validated like this thing that I’ve been doing for fun was now gonna Make me chump change something I don’t know It was just so cool because anyone can vlog and put it on YouTube But I had been approved to do this and make money from it like I’d been selected I don’t know
It’s it’s such a cool feeling I’m excited that people can now experience that again on the other Positive of this it means that once you are now approved at the partnership program You make more money than you would have made why because of all the smaller creators being kicked out There’s a lot less inventory for the ads to go on which means the ads that are left have increased CPMs Which means everyone makes more money? Which is a move by YouTube to help the fully established youtubers that are working full-time on their platform Do better and make more money and make more of a living on their platform I see that as a win-win-win-win-win. Also YouTube will not be removing any perks of partnerships such as being able to make a thumbnail or having a channel banner I remember back in the day you had to be a partner to have those so at least we got that alright at least That’s a thing. Now despite me trying to look at this situation as logically as possible it does sound like I’ve got a bit of YouTube’s D in my mouth okay, I’m speaking very positive about this because it affects me very positively And I’m trying to view things nicely as an optimist, but there are some problems I’m not going to ignore about this new update, and I’m going to voice them now. One: Animators. Whose voice was that, an animators voice? That was not mine. The biggest outcry so far from this update has been from people that are Supporting smaller animators now animations are an incredibly skilled craft and I respect anyone that has the time, patience, or Ability to make them and upload them especially to YouTube. Now animators have definitely been shafted by the algorithm in the past This is not news to them But I do feel like 2017 has been the year of resurgence of animators, with the likes of TheOdd1sOut, Jaiden Animations, something else, Tim-Tom, Let Me Explain Studios, and my number one favorite animator TomSka, so good at animating I feel like animations are coming back on YouTube What about all the smaller animators? That don’t break in the views? You see the problem with animations is they’re probably going to be short if they’re from a new channel Anyway, because it’s so time-consuming They can’t upload that many and if there are about two minutes long you have to upload Videos to get a hundred and twenty thousand views a year just to make the Partnership Program, which if you think about it is Money that you should be paid, that’s $120 you actually would’ve made money that year now you might say a hundred twenty bucks It’s not that much compared to these other youtubers. Yeah well That’s in perspective. Hundred twenty dollars could pay for a subscription to an animating software Or it could pay for a new tablet that could help someone start their business of making Animating things on YouTube, so those people are kind of hurt. The only advice I have for those people is: grind. Grind hard and make what you love and you will find success on YouTube you just have to keep putting your heart in be consistent make those animations and eventually you will be accept into the partner program and You’ll feel great about it and like you said you will be making more money in the long haul you just have to grind. Tony Hawk’s Pro Skater You know I’m saying? And if you’re trying to earn some money before the partner program kicks in and you get that sweet sweet Adsense, you Can always sign up to Patreon if you get ten people to sign up to pay you one dollar a month, You’re already making more money than you were with Adsense anyway, so, Patreon I’m not sponsored by the way I have one, that that’s literally my only affiliate. Now my second issue with the update deals with a bit of speculation But ask any youtuber you know and I bet nine out of ten of them will agree that the algorithm favors Monetize content over demonetized content. Go ahead, ask some youtubers, go ask your friend. Hey, what’s up? German, what’s going on? Did the algorithm favour and monetize content? Yeah, man. See, I knew it That was a sketch. I do sketches now. It makes sense from a business perspective for YouTube to do this why would they want you to watch a video that they’re not gonna get paid on when they can show you a video they will Get paid on? Wait, however YouTube have stated explicitly that they are not doing this but if YouTube’s trust within us in the past is anything to account for such as when they said no we didn’t change the algorithm in October 2016 You think that every channel statistics? Yes, so if we do take YouTube’s word here, then small channels. You’re fine the contents fine It’ll be up there with the monetized content and tell your partner, everything’s great. If we don’t take YouTube out there word Well, I find that really unfair; really unfair for smaller channels. It’s hard enough as it is to grow your channel Let’s just make it harder! So I’ve got a solution. What are some smaller channels that you support? Do you even watch any? Give them a like. I know the like doesn’t do as much as it used to, but a big ol’ thumbs up will do wonders for their confidence. You Know what else does wonders for confidence? Give them constructive criticism. Did you like the video? Did you dislike it for some way? Was there an issue with the editing they could improve on? Give them a nice polite Constructive comment. That will do wonders that will help them they might say a few hater dabs But you know what those people They’ll learn, okay, they’ll learn. And also a big one: subscribe, help them hit that 1000 subscriber goal If YouTube is actively pushing smaller channels down do your best to pull them up and support them And that’s what I’m doing right now. You want some smaller youtubers to support? I’ve got something for you. Five hot fresh out the kitchen when you subscribe to them when they’re famous you’ll be like, huh? I subscribed when they were away tiny tiny little boys. They owe me every first off ten thousand hawks He’s only got about a thousand subscribers, and he makes really really good content. He makes animations. He makes vlogs He makes a lot of good stuff, and the editing is snappy Jake. Yeah, good boy. Two: Sam Angl I’m probably pronouncing that wrong, but he won’t mind because he’s an angel there we go he does Monthly PMS style content and one video that I liked of his was the video called How Not To Be Casey Neistat. I thought It was quite good, really good editing obviously this guy’s got a good head on his shoulders I’m excited to see what else he has to make also that guy under 2,000 subscribers will Will, makes me feel crap about myself because he’s got just over two thousand subscribers and also just over two thousand times my editing abilities When it comes to special effects. He makes some funny sketches. I’ve got one called The First Date I really liked. I put that in the description, check that one out. Mackenzie Vlogs is an American that’s moved to London Seems to be ripping off my style, Mackenzie, what are you doing? Just kidding. She’s made some really good videos and some that are very similar to something I make and I actually quite enjoyed one of them where I was like hey, I never thought about that that is true. Food in England’s terrible. Just kidding I say that every day. And lastly the crème de la crème. If you want the best small youtuber ever Just listen up. Give me your ears. Okay, this small youtuber he’s always going on about how he’s trying to grow his channel. Every one of his friends is trying to help him because we all Love him so much He just wants to be famous one day Sammy Paul Sammy Paul, my boy, hit him, give him a round of applause, the boy needs some money, give him that AdSense, go subscribe to Sammy Paul Those are my smaller youtubers. I hope you enjoyed this video I tried to view this in the most logical way possible, but I may have missed some points So please point them out below in the comments. I appreciate it. Thank you for watching I’ll come back next Sunday for another video as I always do, see you then, bye , whoa whoa!