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Last-minute shoppers prepare for holidays


WINTERTIME FUN, WHO NEEDS A SLEIGH WHEN YOU CAN SKATE OR SNOWBALLS WHEN YOU HAVE PING PONG BALLS? GOOD EVENING. I’M KEITH CATE. I’M JENN HOLLOWAY. THANKS FOR JOINING US TONIGHT. ATTENTION, HOLIDAY SHOPPERS, THIS COULD BE THE BIGGEST SHOPPING DAY OF THE YEAR. RETAILERS ARE CHANGING STORE HOURS JUST FOR YOU. PAUL MUELLER JOINS US NOW LIVE FROM THE BRANDON MALL. WHAT’S IT LIKE THIS TIME OF NIGHT SEEING ALL THESE SHOPPERS, PAUL? Reporter: ALL DAY AND NIGHT PEOPLE BRAVING THE GRIDLOCK TO GET INSIDE THE MALL WITH THE PACKED PARKING LOTS AND ONCE INSIDE THE STORE YOU’VE GOT THE LINES INSIDE THERE. BOTTOM LINE, THOUGH, NOW OR NEVER. IT MAY BE THE MOST WONDERFUL TIME OF THE YEAR, BUT IT SURE IS THE BUSIEST, ESPECIALLY FOR PEOPLE WHO PUT OFF SHOPPING UNTIL NOW. DID YOU INTENTIONALLY WAIT UNTIL THE LAST MINUTE? I ALWAYS DO. Reporter: WHY? I DON’T KNOW. I REALLY DON’T USE MY HEAD WHEN IT COMES TO SHOPPING. SOME OF IT WAS JUST BAD PLANNING AND SOME OF IT WAS WAITING ON PAYDAY. I ALWAYS WAIT EVERY YEAR. IT’S A GUY THING. Reporter: A GUY THING? IT IS. Reporter: THE NATIONAL RETAIL FEDERATION PROJECTS AMERICANS WILL SPEND NEARLY $656 BILLION THIS HOLIDAY SEASON, A HIKE OF NEARLY 4% OVER LAST YEAR. DO YOU HAVE A STRATEGY WHEN YOU DO SHOPPING LIKE THIS? DO THE BIGGER THINGS ON LAY- AWAY AND SMALLER THINGS AS YOU GO. Reporter: CONSUMERS WILL SPEND AN AVERAGE OF $935. YOU? I SPENT LIKE AROUND $1,000. Reporter: IT’S SO EASY TO SHOP ONLINE. WHY GO TO THE STORE? WE DID 90% ON AMAZON. WE LOVE AMAZON, AMAZON PRIME. IT’S EASIER TO COME TO THE STORE AND NOT HAVE THE PRODUCT COME TO YOUR HOUSE AND WORRY ABOUT SOMEONE STEALING THE PRODUCT OFF YOUR PORCH. Reporter: A STUNNING 20% OF HOLIDAY SHOPPERS WAIT UNTIL CHRISTMAS EVE TO HIT THE STORES WHATEVER THE REASON MAY BE. MY BABY SAID HE WANTED A CHESS SET. SO WE HAD TO GET IT. Reporter: YOU HAD TO COME OUT AND GET IT? I HAD TO. Reporter: REGARDLESS OF WHAT TIME IT WAS, TRAFFIC, PEOPLE? IF IT WAS MIDNIGHT, I’M COMING TO GET IT. Reporter: TOYS R US EXTENDED THEIR HOLIDAY HOUR THROUGHOUT THE NIGHT UNTIL TOMORROW AT 9:00 — HOURS THROUGHOUT THE NIGHT UNTIL TOMORROW AT 9:00. WE’VE POSTED THOSE ONLINE AT WWW.WFLA.COM. PAUL, WERE YOU SURPRISED TO SEE SO MANY PEOPLE AT THE MALLS? YOU TOUCHED ON IT THERE SAYING IT’S SO EASY TO SHOP ONLINE AND THE WOMAN SAID SHE SHOPS AMAZON, BUT SHE’S STILL THERE. Reporter: IT’S AMAZING. PEOPLE SHOP ONLINE. THEY HAVE TO REMEMBER THEY PUT THEIR ORDER IN ON TIME. IT HAS TO BE IN STOCK. IT HAS TO GO THAT WAY. IT’S MUCH EASIER TO DO IT ONLINE. I THINK THAT’S ONE OF THE TAKE- AWAYS FROM THIS STORY. BEING LATE, IT’S A GUY THING.

Stephen Childs

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